Creating A Knockout Letterhead For Your Business

Posted on: 14 April 2017

UPS does more than handling shipping. There are many other business services that UPS provides, such as letterhead printing. But in order to make your letterheads effective, it is essential that you know how to effectively design a letterhead.

Find Ways To Improve Your Brand Recognition

Letterheads are another way in which your company can improve brand recognition and engagement. The more often prospective customers see your brand, the more likely that customers will recognize it and will turn to your brand for marketing purposes.

Keep It Simple

Make sure to keep the letterhead simple. The letterhead should stand out from the letterheads of other businesses, but it should also be simple enough that it does not distract from the content of the letter. If your brand logo is complex, it may make sense to design a more simplistic letterhead for your letters. For example, if your logo is a well drawn and colored image of a horse, it may make sense to have a letterhead that is a silhouette version of this same horse in black-and-white. If you are having a difficult time coming up with a letterhead design, look at several letterhead templates for a starting off point.

Highlight The Best Characteristics Of Your Brand

Think about aspects of your business that you want to highlight. For example, if your business is known for being very fast and efficient, what letterhead would best convey speed or efficiency. Your letterhead might show a very fast car, for example. Or, if your business is dedicated to customer service, consider what type of letterhead would convey warmth and friendliness.

Include Contact Information

Be sure to include contact information under the letterhead. This can include an email address, phone number or the address to a nearby storefront. There must be a way that customers can easily contact you. While customers can often Google your name, keep in mind that not every customer is tech-savvy, so make room for contact information.

Hire A Quality Printing Service

Printing your own letterheads can be a challenge if you have a graphic. Graphics that may look wonderful on the screen may not look as great if they are not printed by a quality printer or if you are running low on ink. To make sure that you always have the best results, make sure to hire a professional company such as UPS that can always produce the best results.


mail out fliers to promote retail businesses

One very effective form of advertising for a retail business is mail out fliers. If you can promote your business by advertising sales and special deals to the people that live in the general area, you can increase sales for the year. So, how do you go about starting a mail-out campaign? First, you have to design the advertisement and find a printing service to have the advertisements made. I have learned quite a bit over the years that could help you create an effective advertisement for your business and keep the cost of printing to a minimum. Hopefully, you find all that you need to kick off an excellent campaign.

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