Mail out fliers to promote retail businesses

4 Ways To Spice Up Your Business Cards

Posted by on Nov 11, 2015 in Uncategorized | Comments Off on 4 Ways To Spice Up Your Business Cards

Despite the use of the internet as a means of business promotion, business cards remain an easy method of promoting your business during face-to-face gatherings. There are ways to make your next batch of business cards stand out and give your business a professional appearance. Change The Feel Make your business cards appeal to the tactile sense of the recipients. The least expensive way is to upgrade the cardstock used. A heavy-weight cardstock with have a nice feel in the hands of your recipient, which adds to the uniqueness. Some cardstocks also have texture, which can also add tactile interest. Many people are choosing to forgo cardstock in favor of plastic business cards, made from PVC. The plastic is sturdier than cardstock and can withstand contact with water. There are many color options for plastic business cards, but you may want to stay away from transparent business cards. If you have invested a considerable amount of money in upgrading your business cards, you do not want to choose a design that becomes virtually invisible lying on a table. Use A Different Shape Or Size Business cards with a different shape also makes your cards stand out. When choosing a unique shape for your business cards, you will need to consider any potential drawbacks. Most wallets are designed to hold cards of a specific dimension, so this can make it more difficult for cards with a unique shape or size to be carried. A popular unique shape for business cards is square, but circles and triangles are among other options. Some business card manufacturers also offer business cards that are smaller or larger than the typical size. Make Your Card Interactive Although QR codes are still useful on business cards, NFC technology is the newer trend in making your cards interactive. If the recipient has a mobile device with NFC technology, they can simply tap their device against the card and initiate an action you have programmed. This is an interesting way to integrate your social media accounts and business website into your business card. You can also program the chip so recipients can call you automatically, without typing in your number. Another interesting use of NFC technology is for creative professionals. You may want recipients to listen to a demo of the music you create or view a video of you painting. NFC technology can lead the recipient right to a music download or video, and this can be a less intrusive way of promoting yourself. If you are uncertain whether to include a QR code or NFC technology on your card, choose both to make sure most mobile devices can function with your card. Consider Gift Cards As long as you have a card reader, you may want to create gift cards with your business information on the front and offer recipients a small discount if they purchase merchandise and swipe their card. You can make the incentive more interesting by keeping the amount of their discount a mystery until they swipe their card. A plastic business card will initially attract attention because recipients will not expect the same type of cards used for identification badges and gift cards. Furthermore, the lure of a discount will increase the likelihood recipients will hold on to your card and actually...

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Restaurant Rack Card Printing: 5 Expert Design Tips

Posted by on Jun 11, 2015 in Uncategorized | Comments Off on Restaurant Rack Card Printing: 5 Expert Design Tips

The printing of rack cards is a great way to offer quick information for tourists and visitors to your area. The success of a rack card depends on the creation of eye-catching graphics that people will grab quickly as they pass the rack. If you’re a restaurant owner, there are multiple ways to draw attention to the rack cards. Once customers get their hands on these cards, you can draw them to your restaurant and help increase business. Use the following five tips when planning out your rack card printing design.  Top Card Image When rack cards are displayed, it’s often the top of the card that is prominently seen. This makes the top the most important part of your design. You want to create something that is eye-catching and gets the point across. For restaurants, there are multiple ways to showcase this. Signature Meal: An eye-popping picture of a signature meal will draw visual attention from people. The image should reach the edges of the rack card and you should stick to one meal so the top of the card doesn’t look too cluttered. Follow tips to capture the best food image possible. Restaurant Logo: Grab attention with the name of your restaurant. Logos often feature mascots or food designs that can convey the name of your restaurant along with additional details like the food you serve. Restaurant Image: Draw people’s attention with an image of the interior of your restaurant. This can be used in a number of different ways. For example, if you have a sports bar, you can feature the bar and the big screen televisions that are used to watch sports. Coupons Make your restaurant rack card something that is worth pulling out. By adding a coupon to the card, people will be more inclined to keep the card whether they use the coupon or not. When creating a coupon for the card, try to keep it as general as possible. Adding an expiration date will force you to replace the rack cards after a specific amount of time. Creating coupons for specific days will limit when guests can visit your restaurant. A general percentage off or buy one get one half off coupon is a great way to draw in customers and actually get them to use the coupon. Nearby Attractions Work with other businesses to feature each other as nearby attractions. This can help spread your presence on other rack cards and create a way for families to plan day trips and include your restaurants in the process. Examples of nearby attractions include shopping plazas, movie theaters, amusement parks, and lodging areas. Once the design is complete, you can work with other businesses to exchange the service. When people see your business on other rack cards, they may grab your card and help increase business. Restaurant Theme It’s important to give off a clear message of what your restaurant includes. You do not want to confuse customers and have them drawn to other restaurants with more emphasized themes. For example, if your restaurant has an Italian theme, then you want to convey this through the colors and design of the card. If you have a seafood restaurant, blue colors and sea images can help convey this. Back of the Card While the...

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5 Ways To Surprise Your “Little” Sorority Sister

Posted by on Apr 29, 2015 in Uncategorized | 0 comments

If you’re in a sorority, chances are you will eventually be assigned as a “big sister” to a new pledge. As a big sister, you will act as a role model and advisor while your “little” is initiated into the sorority. You will also continue to be an important part of their sorority experience throughout college. The big sister/little sister relationship should be both fun and meaningful. In order to help accomplish this, here are five ways to surprise your little: Create a Scavenger Hunt No matter how old you are, a scavenger hunt is always exciting. Instead of simply giving your little sister a bunch of small presents during Big/Little week, try leaving a trail of clues to gifts you’ve hidden around the sorority house or even the whole campus. This guide to creating a scavenger hunt will keep you organized and save you time. Surprise Them with a Special Shirt or Hat A big benefit of joining a sorority is feeling like you belong to a group, and one way to help give your little sister that feeling is to gift her with a cute tee shirt, hoodie or baseball cap with your sorority name and Greek letters. To make this gift more special, pay a little extra to have her name embroidered, or look for items that specifically say “Little Sister” on them, with you wearing the complementary “Big Sister” item yourself. Check out companies like The Houndstooth Press you can help you with some of this, Treat Them to a Spa Day Starting college and joining a sorority can be a very busy and stressful time, so why not help your little sister relax with a little extra pampering? If you have the means, a day of pedicures and facials at a day spa would be a nice unexpected gesture- be sure to look online for specials and coupons first. If a day at the spa is out of your budget, it can be just as fun to have an at-home spa day. Simply stock up on face masks, nail polish and other supplies at the drug store. To add a more spa-like touch, set out a pitcher of cucumber and lemon water and play relaxing music. Make Them Dinner Do you love to cook? Your little sister might be missing the comforts of home and a good home-cooked meal, so feel free to give them a break from dorm food with a surprise dinner. Just be sure to check with them first to see if they’re vegetarian and also to make sure they don’t have any food allergies or food they simply dislike. Making something that will result in leftovers for them to bring back to their room is especially thoughtful. You can’t go wrong with something classic like a roasted chicken with vegetables or lasagna and salad. Spend Some Quality Time with Them Sometimes the best way to make your sorority little feel special doesn’t cost any money. Your little sister knows that you are busy with both academic and sorority obligations, so making it a priority to spend time with her will really stand out and be meaningful. Just sitting and talking over coffee or going for a walk will help her feel closer to you. This can also be a great way...

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The Proof Is In The Paper: 4 Reasons To Order Physical Proofs Before You Print

Posted by on Apr 29, 2015 in Uncategorized | 0 comments

With the high speed of Internet communications, many people choose to proof printed products online before they place their final order. This allows items such as flyers and business cards to reach you more quickly. While an online proof may be convenient, there are several reasons that you should order a physical proof before placing your final order, if you have the time.  Catch More Typing and Spelling Errors  Similar to composing an academic paper or a blog post, it can be difficult to catch common typing and spelling errors when you create and edit a flyer on a computer screen. If you spend a significant amount of time creating your flyer, you become familiar with the message you are intending to convey. After you make your flyer, your brain will automatically make you bypass small errors so that you read what you intended to write instead of what is actually on the screen.  Printing a flyer to proofread puts the content you have been working on in a less familiar context, which will make your brain slow down and catch more common typing and spelling errors. While you have a printed proof, you should give it to someone who has not worked on its design to proofread it as well. They are more likely to catch errors than someone who is familiar with the project.  Assess the Quality of the Paper Flyers can be printed on several types of paper. You will have to select the weight of the paper, whether you want coated or un-coated paper, and which type of finish you want. These three factors influence the quality, clarity, and durability of your flyers. Unless you work in the print industry or have extensive experience with printing, it can be difficult to fully understand what final product various weights, coatings, and finishes will achieve. While you can examine samples of similar types of paper, it is important to see how your design will print on the paper type that you select.  Check Image Quality  Images that look great on a computer screen can look blurry or muddled when they are printed. Depending on what type of printer your flyer will be printed on, you need to make sure your images are scaled to an acceptable ppi (pixels-per-inch). For most print purposes, that means images must have a size of at least 200-ppi. However, you can sometimes get away with a lower ppi if your image is not detailed, and you will need around 300-ppi if your image has a lot of detail.  Although a professional can help you determine whether your images should print clearly based on the files you send them, a physical proof is necessary for you to be sure that your images will appear sharp when they are printed using your selected paper and printer. Test Your Flyer Printing a small amount of proofs of your flyers allows you to test them with their intended audience. Once you have physical flyers, you should give them to a few people in your intended demographic. Ask them for their opinion on the clarity and attractiveness of the flyer. You can take their feedback into account and make basic adjustments to your text and color scheme before printing your final product.  While ordering a physical proof may...

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